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Until
recently, audio, video, Flash and static graphics
were all independent components used as enhancements
to text-based messages on the Internet. We're
now seeing technological breakthroughs that
allow us to combine these various elements into
exciting Web-based presentations that not only
simulate our television experience, but also
take us to a whole new level of user interactivity.
This technology is called rich media.
Rich
media is comprised of a combination of audio,
video, graphics and other techniques that,
when put together, create an Internet experience
that is personal, relevant and largely unmatched
by other print or broadcast media.
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